Chicago, Illinois (PRWEB) March 14, 2012
ADRailUSA today announced its second escalator handrail advertising campaign for the Chase United Mileage Plus Explorer Visa card. Running at Chicago OHare International Airport, the campaign promotes the Chase United affinity rewards credit card on the handrails of escalators directly inside Uniteds gate area. ADRailUSA, the exclusive provider of escalator handrail advertising in the United States, partnered with Clear Channel Airports, the worlds leading marketer of airport advertising, to launch the Chase campaign.
Im more than excited to provide the Chase United card with an ADRail advertising opportunity to reach highly qualified prospects at an incredibly valuable moment, as they are going to and from their United flights, said Gianni Cotteta, President of ADRailUSA. Escalator handrail advertising is an innovative new way to make a powerful impact on consumers, who become a captive audience during the escalator ride. The location of Chases campaignadjacent to the United gatesgets the companys message across when prospects are already engaged with the United brand.
The Chase United Mileage Plus Explorer Visa campaign was launched on March 1st, 2012 and runs through May 1st, 2012. It features highly visible advertising on eight escalators in Chicago OHares Terminal One. The creative showcases the sleek, classic blue imagery of the card and urges consumers to get the card to enjoy free checked bags, priority boarding, United Club passes, and to earn miles and rewards.
Patented technology allows ADRailUSA to provide an innovative, new out-of-home media platform with unparalleled value for advertisers. The medium enables advertising and branding messages to be applied to existing handrails of escalators and moving walkways. ADRail campaigns are visually striking and capture busy consumers for the duration of an escalator ride, which averages 30-60 seconds. Research has proved that 85% of escalator passengers noticed the handrail ads, 64% correctly recalled the specific messages, and more than 93% of those who recalled the handrail advertising reported increased interest in the featured brand and product.
ADRail is an innovative, patented form of out-of-home advertising and branding for the handrails of escalators and moving walkways. Founded in 2008, ADRailUSA is the exclusive provider of ADRail advertising in the United States. The company gives brands and escalator owners the opportunity to create and utilize media inventory in key markets across the United States. ADRail campaigns also provide powerful ROI for advertisers, and have been utilized by major brands including BMW, Coca-Cola, H&M, AT&T, Hilton Hampton Inn, Land Rover, McDonalds, Olympus, and Starbucks. For more details, visit ADRailUSA.com.
Gianni Cotteta, ADRAILUSA
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